MoMa : Is Fashion Modern?
By Anna Lomax
Eighteen images commissioned by curator Paola Antonelli and the Museum of Modern Art, New York, for Items: Is Fashion Modern?, MoMA's first fashion exhibition since 1944.
The show presented 111 items of clothing and accessories that shaped the 20th and 21st centuries, from Levi's 501s and the bikini to Comme des Garçons' Body Meets Dress, Dress Meets Body and the Nike Air Force 1.
Anna's images featured in the exhibition, its catalogue, postcards and the A to Z book that accompanied the show.
Photography by Catherine Losing.
Anna Lomax is an artist and designer, born and bred in South London and working internationally.
Her work places unlikely objects, textures and colours into new environments, playing with pop culture, the readymade and the notion of luxury.
From sculptural objects and limited editions to large-scale installations, every piece celebrates playfulness and humour.
Selected clients: Apple, Calvin Klein, Cartier, Chanel, Coach, Gant, Google, Hermès, Louis Vuitton, MCM, Miu Miu, MoMA, Nike, Selfridges, Serpentine, Tate, V&A, Veuve Clicquot, WeTransfer and Wellcome Trust.
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A series of work created by Anna Lomax for Twin magazine, Issue X, around the tantalising world of balloon porn. Photography by Jess Bonham.
A collaboration between Anna Lomax and photographer Jess Bonham: a series of images based on the words we use to describe sounds, shown in the exhibition Visual Noise at Protein Gallery, London.
A personal series of images by Anna Lomax exploring the idea of time spent alone. Photography by Jess Bonham.
Object Sense is Anna Lomax's concept and design for the Hermès UK window scheme.
It explores how the sense of an object is tied to our own history of a time, place or moment, and how objects can stir feelings both physically and emotionally.
At its heart is the column, with its connotations of strength, structure and support. It carries the history of the past, injected with humour and surprise to celebrate the future.
A series of animations by Anna Lomax, made with photographer Jess Bonham for the launch of the Nike Air VaporMax.
Created to be projected onto the Centre Pompidou in Paris and shown in store at Niketown London.
A 60ft x 60ft interactive installation conceived, designed and installed by Anna Lomax for MCP, a shopping mall in Hong Kong, where it ran for three months. Anna also directed a series of animations to promote it.
Inspired by a summer walk through a tropical city from day into night, the installation offered a playful space to step away from the fast pace of the city, across three zones: a sunrise, a graphic night-time photo moment, and a tropical walled garden filled with oversized fruit and leaf sculptures.
A project for Coach with photographer Jess Bonham, celebrating the idea of a product in a shop window through glass painted on both its front and back surfaces.
Cover and story by Anna Lomax for Selfridges' Book of Wonder, the store's luxury Christmas gift guide.
An editorial for British Vogue and MCM, for which Anna Lomax designed and built playful postmodern sets to showcase MCM bags.
Anna Lomax's ident for ITV Creates takes its inspiration from one of the best weeks of the year: the week between Christmas Day and New Year's Eve.
It captures the down-time and the calm before the storm, then the colour and celebration of New Year.
Twenty confetti cannons were rigged to fire together, exploding into a riot of unexpected colour and fun.
An in-camera stop-frame animation by Anna Lomax, commissioned by Hermès to celebrate the limited-edition Crazy Carré scarf made for Selfridges. It was shown at the Hermès Crazy Carré event at the Old Selfridges Hotel in London, alongside a site-specific installation.
Flim Flam is Anna Lomax's ongoing animation series exploring the classical column.
She subverts its familiar form to create scenarios that mesmerise and seduce, playing with the idea that things are not always quite what they seem.
A personal series of animations by Anna Lomax, made with CGI and stop-motion, that pushes some of her favourite textures, objects and movements into a new world.
A personal project by Anna Lomax. Beautiful, suggestive flowers drip or textures paired together, turning something delicate into something sensual and playful.
Illustrations, sculptures and photography by Anna Lomax for the launch of Paper, the drawing and sketching app by WeTransfer.
The work explores what the app can do and shows how journalling and sketching sit at the heart of Anna's creative process.
Six large-scale animated neon installations designed and installed by Anna Lomax for the Wellcome Trust, exploring the rise of antibiotic-resistant infections and warnings that our current antibiotics could stop working by 2050.
Each neon pill switches off one by one, until there are no pills left.
A series of CGI animations for Cartier, created by Anna Lomax in collaboration with Metz and Racine for agency Publicis Paris.
The films feature precarious contraptions made from luxurious materials, shown digitally and in Cartier stores.
A Love Letter to New York is a window takeover by Anna Lomax for Gant's Regent Street store in London.
Designed as a nod to Gant's New York heritage, the windows became a psychedelic portal from London to New York, paying homage to the city's creative streets: 70s disco meets the metallics of Studio 54, meets the neon-lit grit of 80s New York.
Parade! is a site-specific public installation by Anna Lomax, commissioned by Brookfield Properties for Principal Place in Shoreditch, London. Oversized, colourful steel forms celebrate the hidden gems of the City: its people, its places and its unexpected moments.
Large aluminium slabs stand in for the City's architecture, sometimes hiding the forms and sometimes giving them a stage.
The composition invites people to explore, sit and take a moment away from the pace of the City.
Production design and art direction by Anna Lomax for a series of projects with Squarespace, directed by Lernert & Sander.
The work includes Build It, a global TV commercial and print campaign, and a series of animations for social and digital content.
All Lit Up! is Anna Lomax's Christmas tree installation for the V&A, standing beneath the museum's dome in South Kensington, London.
Taking the V&A's iconic dome columns as a starting point, Anna gave them a literal, playful twist: a 4.3m column that animates with light, turning a classical form into a joyful spectacle of Christmas spirit.
The piece continues her ongoing work with the column, where classical architecture is made to misbehave.
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